Main idea in 2 mnutes: https://www.youtube.com/watch?v=JwIMTu6RdAE
We have already returning clients including big media houses (Polish departments of worldwide agencies) and significant publishers (including Polish portals of international publishing houses). We are going to go worldwide also basing on worldwide structures of our present partners).
Supply side: Publishers (form small bloggers to international Publishing Houses)
Demand side: Media Houses & direct clients (all sizes)
Problem or Opportunity
NEW FORM OF DIGITAL ADVERTISING: 10 times more effective. Measurable. No banner blindness. Evades adblocks. Multiplies Publishers` revenue!
We cope with banner blindness, decreasing effectiveness of the ads, adblocks and problems with measurability of ads. For Publishers we solve problems with decreasing content monetization and the pressure for closing articles behind paywalls.
Revenue +30% month to month, many big brands onboard, confirmation of our concept through scientific research (University & IAB) - read more here: https://adquesto.com/Questvertising-summary-of-research-results.pdf
Solution (product or service)
Adquesto is the first content gate based on the idea of questvertising.
From Advertisers side we cope with banner blindness, decreasing effectiveness of the ads, adblocks and problems with measurability of advertisements. From Publishers side we solve the problems with decreasing content monetization and the pressure for closing articles behind the paywall. From readers side we cope with rising expenses for payments for online content and support the charity by everyday internet activity. Adquesto is a soft paywall - we deliver moneyless access to valuable internet content with CSR approach that supports the people in need.
There are surveywalls like Survata - they monetize online content but without an easy repetitive model that can become common.
There are typical paywalls, but they limit the access to valuable content for most people.
And typpical ads, usually in RTB model.
Advantages or differentiators
- 10 times more effective
- No banner blindness
- Evades adblocks
- Multiplies Publishers` revenue!
Incomes in November: 50 k EUR (rises systematically from 15 k EUR in January)