Photo - Adquesto
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Adquesto

NEW FORM OF DIGITAL ADVERTISING

Poland, Greater Poland
Market: Information and media, Another
Stage of the project: Operating business

Date of last change: 22.11.2019
Min investment
$  100.000
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Total required
$ 1.000.000
Rating
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Idea

Main idea in 2 mnutes: https://www.youtube.com/watch?v=JwIMTu6RdAE

Current Status

We have already returning clients including big media houses (Polish departments of worldwide agencies) and significant publishers (including Polish portals of international publishing houses). We are going to go worldwide also basing on worldwide structures of our present partners).

Market

worldwide

Supply side: Publishers (form small bloggers to international Publishing Houses)
Demand side: Media Houses & direct clients (all sizes)

Problem or Opportunity

NEW FORM OF DIGITAL ADVERTISING: 10 times more effective. Measurable. No banner blindness. Evades adblocks. Multiplies Publishers` revenue!
We cope with banner blindness, decreasing effectiveness of the ads, adblocks and problems with measurability of ads. For Publishers we solve problems with decreasing content monetization and the pressure for closing articles behind paywalls.

Revenue +30% month to month, many big brands onboard, confirmation of our concept through scientific research (University & IAB) - read more here: https://adquesto.com/Questvertising-summary-of-research-results.pdf

Solution (product or service)

Adquesto is the first content gate based on the idea of questvertising.

From Advertisers side we cope with banner blindness, decreasing effectiveness of the ads, adblocks and problems with measurability of advertisements. From Publishers side we solve the problems with decreasing content monetization and the pressure for closing articles behind the paywall. From readers side we cope with rising expenses for payments for online content and support the charity by everyday internet activity. Adquesto is a soft paywall - we deliver moneyless access to valuable internet content with CSR approach that supports the people in need.

Competitors

There are surveywalls like Survata - they monetize online content but without an easy repetitive model that can become common.

There are typical paywalls, but they limit the access to valuable content for most people.

And typpical ads, usually in RTB model.

Advantages or differentiators

Advantages:
- 10 times more effective
- Measurable
- No banner blindness
- Evades adblocks
- Multiplies Publishers` revenue!

Finance

Incomes in November: 50 k EUR (rises systematically from 15 k EUR in January)

Business model

Mix brokerage, SaaS and marketplace models

Money will be spent on

Finishing SaaS model, adding marketplace model, worldwide sales.

Offer for investor

Shares

Team or Management

Risks

We must grow fast, because fast grow is the best defence.

Won the competition and other awards

A finalist of Central European Startup Awards Poland
A finalist of CEE Scaleup Chanllenge
Founder was placed on the list of 50 Most Creative in Business in Poland 2019

Invention/Patent

industrial designs

Product Video

Website address

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address